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PANews stated that NBA has decided to cooperate with Kalshi、Polymarket to seek a balance among event integrity, market control, and commercial revenue.
CFTC and NBA signed a memorandum of understanding to share information and establish communication mechanisms.NBA announced Kalshi and Polymarket as the preferred prediction market platforms.
Media reports say that LeBron James’s partnership with Polymarket is a 15000000 USD annual endorsement focused on non-NBA markets such as soccer, with no current evidence that it violates NBA rules.