My Lovely Coin
### What Is My Lovely Coin (MLC)? My Lovely Coin (MLC) is the utility token for My Lovely Planet, a web3 game dedicated to environmental protection. The concept is simple yet highly effective. When you plant a tree in the game, we plant a tree in real life. 🌱 My Lovely Coin (MLC) is at the heart of the My Lovely Planet ecosystem: - Players can purchase digital items directly in the game using MLC. - Players need to hold MLC to unlock exclusive content. - Players need to hold MLC to vote for NGOs and participate in the Environmental Treasury. ### How Many My Lovely Coin (MLC) Are in Circulation? The fixed supply is 350,000,00 MLC. ### Who Are MLP's Major Partners? My Lovely Planet is part of the Ubisoft Entrepreneurs Lab at Station F, a leading gaming accelerator, with exclusive access to global experts and advisory support in game design, 3D, monetization, and retention. Alumni of this incubation program include Axie Infinity and Sorare. My Lovely Planet has won the "Unity for Humanity" Award, one of the most selective programs in gaming, which rewards and encourages visionary creators whose mission is to create a more equitable, inclusive, and sustainable world. The Unity for Humanity program enables 3D creators to make the world a better place by helping them bring their visions to life and amplifying their impact. ### Who Are the Founders of My Lovely Planet? Clement LE BRAS is the founder of My Lovely Planet and is joined by the Art Director and Lead Game Designer of Candy Crush. Clement is a passionate and dedicated founder who embodies the mission of My Lovely Planet. A graduate of Mines de Paris, France's most prestigious engineering school, with a major in Energy, and trained in environmental issues by expert Jean Marc Jancovici, Clément LE BRAS is an entrepreneur passionate about new technologies. After spending a year in Madagascar working with one of the world's poorest communities, which is also among the most vulnerable to climate change, he decided to dedicate his career to finding innovative climate-protection solutions. ### Who Are My Lovely Planet's Target Users? MLP's primary target audience is young people aged 16 to 30, as they are the most engaged in climate action. Gaming is increasingly popular among younger generations: - Games are the #1 source of entertainment for Generation Alpha (born after 2010), surpassing social networks, music, cinema, and film/series streaming. - 50% of Generation Alpha and Generation Z spend money on video games. A large proportion of young people worldwide are concerned about climate issues: - United Nations Survey in 2020: A survey conducted by the United Nations revealed that nearly 70% of young people consider climate change a major threat. - Thomson Reuters Foundation Report in 2021: This report indicates that 77% of young people aged 18 to 35 consider climate change to be one of the greatest global challenges. More broadly, our audience is the mobile gaming market, which includes 2.8 billion people worldwide. - 2.8 billion mobile gamers worldwide - 40% of mobile gamers are women - 52% of mobile gamers are between 18 and 34 years old This mobile gaming market generated $116 billion in revenue in 2023.
Overview
### What Is My Lovely Coin (MLC)? My Lovely Coin (MLC) is the utility token for My Lovely Planet, a web3 game dedicated to environmental protection. The concept is simple yet highly effective. When you plant a tree in the game, we plant a tree in real life. 🌱 My Lovely Coin (MLC) is at the heart of the My Lovely Planet ecosystem: - Players can purchase digital items directly in the game using MLC. - Players need to hold MLC to unlock exclusive content. - Players need to hold MLC to vote for NGOs and participate in the Environmental Treasury. ### How Many My Lovely Coin (MLC) Are in Circulation? The fixed supply is 350,000,00 MLC. ### Who Are MLP's Major Partners? My Lovely Planet is part of the Ubisoft Entrepreneurs Lab at Station F, a leading gaming accelerator, with exclusive access to global experts and advisory support in game design, 3D, monetization, and retention. Alumni of this incubation program include Axie Infinity and Sorare. My Lovely Planet has won the "Unity for Humanity" Award, one of the most selective programs in gaming, which rewards and encourages visionary creators whose mission is to create a more equitable, inclusive, and sustainable world. The Unity for Humanity program enables 3D creators to make the world a better place by helping them bring their visions to life and amplifying their impact. ### Who Are the Founders of My Lovely Planet? Clement LE BRAS is the founder of My Lovely Planet and is joined by the Art Director and Lead Game Designer of Candy Crush. Clement is a passionate and dedicated founder who embodies the mission of My Lovely Planet. A graduate of Mines de Paris, France's most prestigious engineering school, with a major in Energy, and trained in environmental issues by expert Jean Marc Jancovici, Clément LE BRAS is an entrepreneur passionate about new technologies. After spending a year in Madagascar working with one of the world's poorest communities, which is also among the most vulnerable to climate change, he decided to dedicate his career to finding innovative climate-protection solutions. ### Who Are My Lovely Planet's Target Users? MLP's primary target audience is young people aged 16 to 30, as they are the most engaged in climate action. Gaming is increasingly popular among younger generations: - Games are the #1 source of entertainment for Generation Alpha (born after 2010), surpassing social networks, music, cinema, and film/series streaming. - 50% of Generation Alpha and Generation Z spend money on video games. A large proportion of young people worldwide are concerned about climate issues: - United Nations Survey in 2020: A survey conducted by the United Nations revealed that nearly 70% of young people consider climate change a major threat. - Thomson Reuters Foundation Report in 2021: This report indicates that 77% of young people aged 18 to 35 consider climate change to be one of the greatest global challenges. More broadly, our audience is the mobile gaming market, which includes 2.8 billion people worldwide. - 2.8 billion mobile gamers worldwide - 40% of mobile gamers are women - 52% of mobile gamers are between 18 and 34 years old This mobile gaming market generated $116 billion in revenue in 2023.