Permission Coin
“ASK” is a currency used for permission. Its primary purpose is to power a global digital advertising system built on licensed data and active opt-in participation. The project aims to provide an antidote to some of the internet’s most significant 2.0 problems—surveillance capitalism, data abuse, and intrusive marketing—by enabling users to securely grant permission and monetize their data across the network, while providing enterprise solutions for marketers seeking higher returns on advertising spend. Global privacy regulations, ad blockers, and the dramatic changes in ad technology are forcing the advertising industry to establish a new consent-based model. By enabling marketers to build actively opted-in audiences and request permission for interaction, while ensuring that users are rewarded for voluntarily shared data, Permission believes that ASK is fundamental to helping technology platforms and marketers compete on the web 3.0. Currently, users can earn by securely sharing data and actively opting in to receive relevant advertisements and content. This experience is primarily delivered through explicit data-sharing activities on Permission.io and interaction with video advertisements. Advertisers can also deploy ASK within their own digital channels as an incentive, thereby driving loyalty and personalized advertising campaigns. In addition, functionality for merchants on the Shopify platform to earn and spend ASK is planned, with other major e-commerce platforms to follow. Other goals of the project include further developing its proprietary technology, “Data Algebra,” which has been granted ASK patents. This breakthrough technology enables data currently stored in data silos and applications to flow, allowing individuals to aggregate their complete datasets and monetize them, while enabling businesses to view the most comprehensive datasets possible with permission. 9 patents. This breakthrough technology enables data currently stored in data silos and applications to flow, allowing individuals to aggregate their complete datasets and monetize them, while enabling businesses to view the most comprehensive datasets possible with permission.
Overview
“ASK” is a currency used for permission. Its primary purpose is to power a global digital advertising system built on licensed data and active opt-in participation. The project aims to provide an antidote to some of the internet’s most significant 2.0 problems—surveillance capitalism, data abuse, and intrusive marketing—by enabling users to securely grant permission and monetize their data across the network, while providing enterprise solutions for marketers seeking higher returns on advertising spend. Global privacy regulations, ad blockers, and the dramatic changes in ad technology are forcing the advertising industry to establish a new consent-based model. By enabling marketers to build actively opted-in audiences and request permission for interaction, while ensuring that users are rewarded for voluntarily shared data, Permission believes that ASK is fundamental to helping technology platforms and marketers compete on the web 3.0. Currently, users can earn by securely sharing data and actively opting in to receive relevant advertisements and content. This experience is primarily delivered through explicit data-sharing activities on Permission.io and interaction with video advertisements. Advertisers can also deploy ASK within their own digital channels as an incentive, thereby driving loyalty and personalized advertising campaigns. In addition, functionality for merchants on the Shopify platform to earn and spend ASK is planned, with other major e-commerce platforms to follow. Other goals of the project include further developing its proprietary technology, “Data Algebra,” which has been granted ASK patents. This breakthrough technology enables data currently stored in data silos and applications to flow, allowing individuals to aggregate their complete datasets and monetize them, while enabling businesses to view the most comprehensive datasets possible with permission. 9 patents. This breakthrough technology enables data currently stored in data silos and applications to flow, allowing individuals to aggregate their complete datasets and monetize them, while enabling businesses to view the most comprehensive datasets possible with permission.