Tencent’s Green Bubble short-drama mini program reached 143000000，October growth in weekly active users during its first week 44.1%
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AT A GLANCE
The report cited data indicating that Tencent’s Green Bubble short-drama mini program saw growth in both users and placements.
Article
Tencent’s Green Bubble short-drama mini program reached 143000000，October week-on-week growth in weekly active users during its first week 44.1%
PANews October 26 According to a report by Jiemian News, informed sources said that QuestMobile data showed that, as of August, Tencent’s Green Bubble short-drama mini program had monthly active users of 143000000。October weekly active users during its first week were 89680000, up from September in the first week, an increase of 44.1%. The product July approximately 3 months after its official renaming, saw weekly active users approach 90000000 DataEye monitoring showed that October 1 to 7, Green Bubble short dramas had cumulatively placed 43000 creative sets, with average daily placements 1 week-on-week growth compared with before the holiday 57%. The growth mainly came from fully replacing the original “Short Dramas” mini-program entry point, as well as traffic support from the WeChat ecosystem, including Channels. Hongguo Short Dramas currently leads the sector with a free standalone app model.
According to a report by Jiemian News, informed sources said that QuestMobile data showed that, as of August, Tencent’s Green Bubble short-drama mini program had monthly active users of 143000000。
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October weekly active users during its first week were 89680000, up from September in the first week, an increase of 44.1%。
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The product July approximately 3 months after its official renaming, saw weekly active users approach 90000000。
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DataEye monitoring showed that October 1 to 7, Green Bubble short dramas had cumulatively placed 43000 creative sets, with average daily placements 1 week-on-week growth compared with before the holiday 57%。
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The report said that the growth mainly came from fully replacing the original “Short Dramas” mini-program entry point, as well as traffic support from the WeChat ecosystem, including Channels.
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The report said that Hongguo Short Dramas currently leads the sector with a free standalone app model.
AI-assisted interpretation
The following is analysis, separate from reported facts. Verify important claims independently.
The news says that Green Bubble’s short-drama mini program had relatively high monthly and weekly active users, and that advertising creative placements during the first week of the National Day holiday also increased compared with before the holiday. The data was relayed by the report; no direct announcement from Tencent or a data institution has been seen.
Why it matters to readers
It indicates that the short-drama entry point within the WeChat ecosystem may be attracting substantial user attention, but the report did not explain whether user growth has led to improvements in retention, revenue, or profit.
Monthly active users and weekly active users refer to 1 months and 1 weeks, respectively, during which users used the product; advertising creatives can be understood as the number of advertising or promotional content items.
Risks and unknowns
The core data was relayed by the report and includes “informed sources said”; the original data definitions have not been verified.
The report does not disclose user retention, paid conversion, revenue, or profit figures.
The report does not provide direct announcements from Tencent, QuestMobile, or DataEye.
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monthly active users
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