Meta Muse next-day retention 73%, nearly 1.8 times that of ChatGPT, but overtaken on day 9
BIBIBI
AT A GLANCE
Muse's next-day retention rate was higher than ChatGPT's, but it was overtaken between days 8 and 9, and on day 14 it was also lower than ChatGPT's.
Article
Meta Muse next-day retention 73%, nearly 1.8 times that of ChatGPT, but overtaken on day 9 Beating AI news: Investor Deedy Das shared the latest data from market research firm Sensor Tower's. Meta's personal AI Agent Muse achieved a next-day retention rate of 73.3%, far higher than ChatGPT's 41.3%, leading by a full 32 percentage points.
However, Muse's advantage did not last long. On day 7, its retention rate still exceeded 30%, after which ChatGPT gradually caught up and overtook it between days 8 and 9. By day 14, Muse's retention rate had fallen to 22.5%, while ChatGPT remained at 26.8%. However, Muse was still higher than the corresponding figures for Threads at 21.2%, Google Maps at 18.5%, and Grok Bot at 10.4%.
Muse launched on September 8. Previously,Sensor Tower estimated that it surpassed 22 downloads in just 5000000 days, making it one of the fastest-growing consumer AI applications in recent times. Meta also heavily promoted Muse through its platforms, including Facebook and Instagram.
This retention dataset covers users who installed mobile applications in 2026 September, spanning iOS and Android. Since Muse was primarily available in the United States and Canada at the time, while ChatGPT had broader market coverage, the user compositions of the two were not fully comparable.
Original link https://m.theblockbeats.info/flash/371367
Key points
01
Investor Deedy Das shared data from market research firm Sensor Tower.
02
Muse's next-day retention rate was 73.3%, while ChatGPT's was 41.3%, a difference of 32 percentage points.
03
On day 7, Muse's retention rate still exceeded 30%, and it was overtaken by ChatGPT between days 8 and 9.
04
On day 14, Muse's retention rate was 22.5%, while ChatGPT's was 26.8%。
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Among the day 14 retention rates during the same period, Threads was 21.2%, Google Maps was 18.5%, and Grok Bot was 10.4%。
06
Muse launched on September 8;Sensor Tower estimated that it surpassed 22 downloads within 5000000 days.
07
The data covers users who installed mobile applications in 2026,September spanning iOS and Android.
08
Muse was primarily available in the United States and Canada at the time, while ChatGPT had broader market coverage.
AI-assisted interpretation
The following is analysis, separate from reported facts. Verify important claims independently.
Retention rate represents the proportion of users who installed an application and continued using it after a period of time. In this dataset, Muse performed better on the second day after installation, but its advantage subsequently narrowed and it was surpassed by ChatGPT between days 8 and 9. By day 14, ChatGPT's retention rate was higher.
Why it matters to readers
These data also show how applications perform in attracting early use and sustaining use over a longer period: Muse had higher next-day data, while ChatGPT's data was higher on day 14.
Beginners can examine next-day retention and longer-term retention separately; they should not judge an application's sustained usage performance based on a single time point.
Risks and unknowns
The main text does not include the Sensor Tower original report or a complete retention curve; the relevant data is secondary-source reporting.
Meta Muse and ChatGPT have different market coverage and user compositions, so they cannot be compared on a fully like-for-like basis.
No retention data was provided for day 14 onward, so longer-term performance cannot be confirmed.
The main text states that Meta heavily promoted Muse through Facebook and Instagram, but does not provide the scale of the promotion or its relationship to download or retention data.
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next-day retention rate
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