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X account @smc90 shares its “substitutability rule”: if copy can easily have the company name or attribution replaced, it still needs refinement.
it's also about precision
on that note -- one of my #1 rules for writing blurbs (drawn from opeds & countless pitches) is what I call the "fungibility rule":
- can you swap in another company name in the blurb, or someone else's byline onto the piece?
if so, needs more work
it's also about precision
on that note -- one of my #1 rules for writing blurbs (drawn from opeds & countless pitches) is what I call the "fungibility rule":
- can you swap in another company name in the blurb, or someone else's byline onto the piece?
if so, needs more work
The following is analysis, separate from reported facts. Verify important claims independently.
The content is a writing-experience sharing post published by an X account and does not involve verifiable market, company, or asset events.
There is insufficient basis for the interpretation that “X account: copy should be irreplaceable”; the available materials support only a factual excerpt.
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