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EU questions Binance continued operations after being required to exit the business

BlockBeats reports that October 1, according to the Financial Times,Binance failed to obtain an EU MiCA licence this summer but continues to serve EU customers under the legal "reverse solicitation" exemption. The European Securities and Markets Authority (ESMA) and regulators in France, Germany, Greece and other countries are reviewing its use of the exemption, and some regulators have already requested that Binance provide information.

Under EU rules, unlicensed crypto companies must immediately begin winding down their EU business from July 1 and stop providing services other than assistance with transferring or selling customers' holdings. "Reverse solicitation" allows companies based outside the EU to provide services when customers have approached them entirely on their own initiative, but ESMA stresses that the exemption has a very narrow scope and may not be used to circumvent MiCA requirements. People familiar with the matter said that if Binance's response fails to satisfy regulators, the authorities may take enforcement action, including fines.Binance said that it complies with applicable regulatory requirements in the jurisdictions where it operates and continuously reviews and adjusts its products and services to meet the relevant obligations. The company said it is actively seeking MiCA authorisation, viewing it as an important step toward providing European users with unified, regulated and reliable services.

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