Apple CEO John Ternus said it would not make products for the sake of AI making products
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AT A GLANCE
The report said that Apple’s CEO John Ternus said the company would use AI, but would not launch products solely to make AI.
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Apple CEO: will not make products just to make AI PANews November 1 reported, citing Jintong Finance, that Apple CEO John Ternus recently defended Apple's current artificial intelligence strategy in an interview. Over the past few years, observers have often believed that Apple has lagged in the AI field, particularly after Apple delayed the release of a more powerful version of Siri, which was not officially launched until this summer. Ternus is a senior Apple executive who September formally took office as CEO. He acknowledged that “everyone has their own opinion,” but insisted: “I’m very happy with the stage we’re at now.” Ternus added that Apple will certainly use artificial intelligence in new products, but said: “We don’t want to launch AI just to make AI. If we do it well, users won’t think about whether this feature was implemented by AI or by traditional software. What matters is whether we have created products that users truly love.”
The report described John Ternus as Apple’s CEO, and said he recently gave an interview.
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John Ternus said Apple will use artificial intelligence in new products.
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John Ternus said Apple does not want to launch products AI just to make AI, emphasizing that the focus is on creating products that users truly love.
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The report said that a more powerful version of Siri was delayed, and that the feature was not officially launched until this summer.
AI-assisted interpretation
The following is analysis, separate from reported facts. Verify important claims independently.
This passage expresses a product philosophy: whether to adopt AI is not the only priority; more important is whether the feature can address user needs and result in products that users love.
Why it matters to readers
This reflects Apple’s CEO public statement on the company’s AI product direction in the report, and responds to the view that Apple has lagged in the AI field.
Beginners can understand it as follows:AI is a means of implementing product functionality, rather than a reason in itself to launch a product.
Risks and unknowns
The material does not provide the original interview link or official Apple materials.
John Ternus’s employment information cannot be independently verified based solely on this material.
Siri The specific version, rollout scope, and exact launch date of the feature are not stated.
Which new products Apple will use AI in the future remains unclear.
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Artificial Intelligence
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