《AIGC Blue Book on Internet Advertising Governance in the Era of the was officially released, proposing “AI Governance AI”
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AT A GLANCE
《AIGC The Blue Book on Internet Advertising Governance in the Era of the was released, proposing four types of risks and governance recommendations covering the entire advertising placement process.
Article
《AIGC The Blue Book on Internet Advertising Governance in the Era of the AI Governance AI”
PANews October 24 According to a report by China News Service, during the 33 China International Advertising Festival, the AIGC Blue Book on Internet Advertising Governance in the Era of the was officially released. The blue book categorizes AIGC advertising risks into four types: content violations, technological confrontation, transaction chains, and new scenarios, and proposes governance recommendations in eight areas covering the entire advertising placement process. Xiao Tao, head of content safety strategy at Ocean Engine Commercial Security, introduced that the platform uses multimodal large models for intelligent review, 90%of advertising materials can be reviewed within 10 minutes at the fastest, improving efficiency by 75%. The platform provides special protections for older adults and minors, and will suspend and remove entities that repeatedly violate rules despite repeated penalties. Liu Xiaochun, director of the Internet Law Governance Research Center at the University of Chinese Academy of Social Sciences, said that advertisers bear primary responsibility for authenticity and cannot claim exemption on the grounds that “the content was generated by AI.”
According to a report by China News Service, the AIGC Blue Book on Internet Advertising Governance in the Era of the was officially released during the 33 China International Advertising Festival.
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The blue book categorizes AIGC advertising risks into four types: content violations, technological confrontation, transaction chains, and new scenarios.
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The blue book proposes governance recommendations in eight areas covering the entire advertising placement process.
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Xiao Tao introduced that the platform uses multimodal large models for intelligent review, and 90%advertising materials can be reviewed within 10 minutes at the fastest, improving efficiency by 75%。
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Xiao Tao introduced that the platform provides special protections for older adults and minors and will suspend and remove entities that repeatedly violate rules despite repeated penalties.
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Liu Xiaochun said that advertisers bear primary responsibility for authenticity and cannot claim exemption on the grounds that “the content was generated by AI.”
AI-assisted interpretation
The following is analysis, separate from reported facts. Verify important claims independently.
This blue book discusses issues that AI generated advertising may present and proposes governance measures covering content review, technological confrontation, transaction processes, and new scenarios. The report also describes the platform’s use of AI to review advertising materials and handle entities that violate rules.
Why it matters to readers
The relevant recommendations cover the entire advertising placement process, showing that AIGC advertising governance focuses not only on the generated content itself, but also on transaction chains, protections for special groups, and the determination of responsibility.
When beginners encounter or create AI advertising, they should pay attention to content authenticity, platform review rules, and the possible suspension and removal resulting from violations; they cannot assume exemption simply because the content was generated by AI.
Risks and unknowns
The current evidence is a report by PANews citing China News Service; it does not provide the full text of the blue book, so the specific content of the eight recommendations cannot be verified.
90%The figures for, the fastest 10 minutes, and efficiency improvement by 75%all come from the platform executive’s introduction; the evidence provides neither the calculation methodology nor independent verification.
The evidence does not state whether the blue book’s recommendations are legally binding, nor whether they will subsequently be formally adopted by regulators or platforms.
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Related concepts
AIGC
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