Article
Personal agents are everywhere (Muse! Instinct! Hermes! GrokBot! Dots! Duet!).
And, increasingly, they're running into walls – similar walls to the ones banks threw up during the Open Banking fights of the past decade, as fintech users struggled to connect their apps to their bank-held financial data.
It's time for Open Agentic Commerce.
In Dodd-Frank Section 1033, the backbone of Open Banking, the definition of “consumer” reads: “an individual or an agent, trustee, or representative acting on behalf of an individual.” Congress obviously wasn’t contemplating AI agents when it wrote Dodd-Frank — but technology changing doesn’t obviate the underlying principle: consumers should be able to choose who, or what, transacts on their behalf.
Banks and companies like Amazon have real, legitimate concerns about agents becoming vectors for fraud or unauthorized transactions. But those are arguments for building portals for secure access, not for prohibiting agents altogether. Open Banking offers a useful lesson here, in that secure, standardized interfaces are preferable to forcing third parties into credential sharing or screen scraping.