Musk reposts Katzenberg on AI an article about and rules for the creative industry

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DreamWorks co-founder:AI will not end creativity; the key is redefining the rules

BlockBeats news,September 23, Elon Musk reposted an article today by DreamWorks co-founder Jeffrey Katzenberg. The article stated that AI will not end the creative industries, but will significantly reduce the time and cost of film and television production while further expanding the boundaries of content creation. He believes that what truly needs to be discussed is not “whether to use AI”, but AI how to establish industry rules concerning copyright, licensing, compensation, and other matters.

Katzenberg recalled that in 2023 he predicted that a new generation of AI tools would, within 3 years, reduce the time and cost of producing world-class animation by up to 90%. He said he understood Hollywood creators’ concerns about AI because creation is not merely a production process, but also a long-term process of investment, expression, and emotional engagement for artists.

Using the phonograph, the introduction of sound in film, and computer animation as examples, he pointed out that technological progress does eliminate some old jobs, but may also give rise to new art forms. In the 80 when he was in charge of Disney’s animation division, he helped advance the joint development with Pixar of a computer animation production system (CAPS), ultimately driving the transition from traditional hand-drawn animation to CGI. He believes technology did not weaken creativity, but expanded artists’ “canvas.”

Katzenberg also emphasized that a gap remains between today’s AI and creativity in the true sense. He believes that AI excels at reasoning, analysis, optimization, and pattern matching, whereas human creation depends on aesthetics, intuition, empathy, and personal expression. Future AI may bridge this gap, but no technical path that can be clearly described by the industry currently exists.

Regarding the relationship between AI and Hollywood, Katzenberg believes that AI developers need to obtain from creators a form of “creativity” that cannot be built or purchased through technology alone. Therefore, the industry should involve artists at the design stage and ensure that creators receive attribution, licensing rights, and reasonable compensation. He also said Hollywood needs to accept that AI will not disappear and shift from resisting technology to discussing specific rules for AI applications.

Katzenberg expects that as AI lowers the barriers and costs of production, more films and new forms of stories will be produced in the future, giving creators more room to experiment and take risks. He concluded that Silicon Valley has new technological tools, Hollywood has creative capabilities, and the key to the future of the content industry lies in combining the two.