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Why did a collaboration between Pump.fun and Kimchi end up looking like a scam?

Pump.fun’s signing with Kimchi sparked controversy, 3-hour new token market cap surpassed 40000000, raising the question: how did a collaboration evolve into an alleged scam? On-chain data reveals the truth, with retail investors suffering heavy losses.

Source: https://www.panewslab.com/zh/articles/01a1697d-dc7d-72fc-8fa6-37af5314e707