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Muse divides e-commerce giants into two camps: Amazon blocks it, while Shopify welcomes it
Dongcha Beating AI Brief: Meta’s personal AI Agent Muse has encountered completely opposite treatment from Amazon and Shopify.
Amazon has blocked Muse from searching for products on Amazon.com and shopping on behalf of users. Users will directly see a notice stating that an “unauthorized AI Agent” violates the terms of use. Amazon said that Meta did not obtain permission in advance, and that Muse does not proactively identify itself as an AI Agent when browsing the website.
Shopify almost simultaneously announced an in-depth partnership with Muse, integrating Shop Pay into all Shopify stores. Shop Pay can be understood as Shopify’s one-click checkout: after users select products, they can complete checkout directly through Muse without returning to the merchant’s website to re-enter their address and payment information.
The different attitudes stem from different business models. Amazon itself is a shopping entry point: users originally search, compare, view recommendations, and place orders within Amazon, while an external Agent could intercept this entire process.
Shopify mainly provides independent merchants with product, order, and checkout infrastructure. It does not matter whether consumers arrive through Muse, ChatGPT, or Google; as long as they ultimately place orders with Shopify merchants, Shopify gains another sales channel.
For Amazon, Muse may be taking over the entry point; for Shopify, Muse is more like a customer-bringer.
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