a16z沟通负责人建议初创公司减少过度宣传

快讯正文

Startup comms runs at a permanent fever pitch. Every launch is momentous. Every setback is the end of the industry. Every rival is a fraud, every partnership is historic, and every week is the most important week. The volume knob has been snapped off at eleven. The problem is that attention is a fixed budget, and too many players in the industry insist on spending it all at once. When every message is maxed out, your audience loses the ability to rank them. The press can’t tell what’s important